https://ansoncheng.com ansoncheng.com/work Sun, 29 Mar 2026 06:56:13 +0000 https://ansoncheng.com en https://ansoncheng.com/Index Tue, 24 Dec 2024 04:55:14 +0000 ansoncheng.com/work https://ansoncheng.com/Index https://ansoncheng.com/Three-Legs-Cooling-Water Sun, 29 Mar 2026 04:19:20 +0000 ansoncheng.com/work https://ansoncheng.com/Three-Legs-Cooling-Water Three Legs Cooling Water Team: Distilleri SG Executive Creative Director: Eugene TanSenior Copywriter: Ian HoSenior Art Director: Anson ChengStrategy: Jian Yang, Henrietta TeoAccounts: Jamayne Lam, Jiun KohProducers: Terence Lee, Joellen Koh Thailand Phenomena Bangkok Director: Vutichai Sinprajugkulhong Three Legs Cooling Water was a household name in Singapore known for battling body heatiness. With the new generation, this age-old remedy had to appeal to a young audience schooled in pop culture, while still retaining its traditional roots and sensibilities. Old is always in, so we went retro, with a sixties-style superhero personifying our product. Captain Cooling defeated heatiness before it struck, encouraging audiences everywhere to balance their worlds and preempt heatiness by drinking cooling water daily. This 360 campaign blended storytelling, music, and cultural humour, amplified across digital, social, and out-of-home channels. Anchored by a series of social films, we spread contextualized messaging across Singapore. Anywhere heatiness reared its head, Captain Cooling made an appearance to prevent it, in print, video and even in person at exercise hotspots, durian stalls and even Comic-Con. SOCIAL FIRST FILM <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b869096af7b2d13e86d404171374c0bd5f97de2ebb24ede96b41e19e4350efd3/Artboard-1.jpg" data-mid="246603530" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/b869096af7b2d13e86d404171374c0bd5f97de2ebb24ede96b41e19e4350efd3/Artboard-1.jpg" />&nbsp; &nbsp; &nbsp;&nbsp;<img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/de0108a523197766434137eb4bc21632a2a34ef65c05033eab87b40ec2a20f56/1.png" data-mid="246603531" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/de0108a523197766434137eb4bc21632a2a34ef65c05033eab87b40ec2a20f56/1.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/dc34dfb7d793cf522fed5379432cebe61fcfd153a2fe2bc4c8fcfea8c0b13fb6/IMG_1164.jpg" data-mid="246603536" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/dc34dfb7d793cf522fed5379432cebe61fcfd153a2fe2bc4c8fcfea8c0b13fb6/IMG_1164.jpg" /> wHATSAPP / TELEGRAM STICKERS <img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/999059a80341f72fa702afcf32a9fcf1a5f6f45b7bd0a6ed68cb1790a2cbaa9d/sticker_justforyou.gif" data-mid="246603540" border="0" data-scale="23" src="https://freight.cargo.site/w/512/i/999059a80341f72fa702afcf32a9fcf1a5f6f45b7bd0a6ed68cb1790a2cbaa9d/sticker_justforyou.gif" /><img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/f96830b96b069c95c043e7b79e7844456e2472496a249555592b6fec847a6548/stickerdrink_more.gif" data-mid="246603541" border="0" data-scale="24" src="https://freight.cargo.site/w/512/i/f96830b96b069c95c043e7b79e7844456e2472496a249555592b6fec847a6548/stickerdrink_more.gif" /><img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/3013a7838f74876073f5b42d0fc203bdc7b26e5d6fc9262e0b5d7354ea464a41/stickerka_pow.gif" data-mid="246603543" border="0" data-scale="27" src="https://freight.cargo.site/w/512/i/3013a7838f74876073f5b42d0fc203bdc7b26e5d6fc9262e0b5d7354ea464a41/stickerka_pow.gif" /><img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/3ef68b0bb47d1d1b789bc64860a3d605a88be6eeaad53b74108fd7389f73f871/stickerwe_got_chu.gif" data-mid="246603556" border="0" data-scale="25" src="https://freight.cargo.site/w/512/i/3ef68b0bb47d1d1b789bc64860a3d605a88be6eeaad53b74108fd7389f73f871/stickerwe_got_chu.gif" /> <img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/034b268ebb37448f3ddff5915040a2871b2896749178c2ea5ac9e42a477ff33d/get_well_soon.gif" data-mid="246603539" border="0" data-scale="20" src="https://freight.cargo.site/w/512/i/034b268ebb37448f3ddff5915040a2871b2896749178c2ea5ac9e42a477ff33d/get_well_soon.gif" />&nbsp;&nbsp;<img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/275f128c37729ca8076679a566ffc9734cac48093a48c7eae462d65acda9a663/Monsters_fried_food.gif" data-mid="246603557" border="0" data-scale="20" src="https://freight.cargo.site/w/512/i/275f128c37729ca8076679a566ffc9734cac48093a48c7eae462d65acda9a663/Monsters_fried_food.gif" />&nbsp;&nbsp;<img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/d37a98bdc3f944b6f6949edab00fd95b814f9455d727023e33b4a7500763307a/OT_ing.gif" data-mid="246603558" border="0" data-scale="20" src="https://freight.cargo.site/w/512/i/d37a98bdc3f944b6f6949edab00fd95b814f9455d727023e33b4a7500763307a/OT_ing.gif" />&nbsp;&nbsp;<img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/714ffa1e297f8d4a84a72b794cc467614924b39fbbde59bf8445b8911efa9fa5/smile.gif" data-mid="246603559" border="0" data-scale="20" src="https://freight.cargo.site/w/512/i/714ffa1e297f8d4a84a72b794cc467614924b39fbbde59bf8445b8911efa9fa5/smile.gif" /> back next https://ansoncheng.com/Cooling-off-Day Sun, 29 Mar 2026 06:32:24 +0000 ansoncheng.com/work https://ansoncheng.com/Cooling-off-Day Three Legs Cooling Water Team: Distilleri SG Executive Creative Director: Eugene TanSenior Copywriter: Ian HoSenior Art Director: Anson ChengStrategy: Jian Yang, Henrietta TeoAccounts: Jamayne Lam Three Legs Cooling Water was our parents’ remedy, not our own. The challenge was to spike awareness and drive hyper-relevance by reintroducing the brand name to the public’s consciousness, on a day that only we could own. &nbsp; We linked heatiness to the heated debates of General Election season, and hijacked Cooling-off Day in places where our audience congregates: Singapore’s busy CBD.<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/568d535c01bf532800c549b8a1da8d10a7c6c9ea02c98798fa59a9c1cc42ee5b/campaign-visual-copy.jpg" data-mid="246603905" border="0" src="https://freight.cargo.site/w/1000/i/568d535c01bf532800c549b8a1da8d10a7c6c9ea02c98798fa59a9c1cc42ee5b/campaign-visual-copy.jpg" />On the one day when politicians couldn’t campaign, our parody party created a visual shock as it advocated a tongue-in-cheek agenda: cool off for Cooling-off Day.&nbsp;Hijacking peak work hours, we marched out under the banner of the Minister of Cooling, a satirical yet endearing figure campaigning not for votes, but for calmness, balance and cooling. <img width="1693" height="1539" width_o="1693" height_o="1539" data-src="https://freight.cargo.site/t/original/i/dfd90dd93b24eff0d219c8a268b4f9ba92a17c5109703f3d202226a5fc97c2e0/Screenshot-2026-03-29-at-2.41.04PM.png" data-mid="246603939" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/dfd90dd93b24eff0d219c8a268b4f9ba92a17c5109703f3d202226a5fc97c2e0/Screenshot-2026-03-29-at-2.41.04PM.png" /> back next https://ansoncheng.com/Life-Unstoppable Sun, 29 Mar 2026 06:56:13 +0000 ansoncheng.com/work https://ansoncheng.com/Life-Unstoppable AIC Team: Distilleri SG Executive Creative Director: Eugene TanSenior Art Director: Anson ChengStrategy: Jian YangAccounts: Jin Ooi, Andrea Goh, Adlina Production House: A Typical Film Director: Juffrie Hashim Suhaimi is a featured musician in the AIC Singapore "Life Unstoppable" campaign, celebrating active aging. As a veteran lead guitarist who learned by ear, Hashim teaches an 81-year-old student, embodying the campaign’s message that it is never too late to learn. The concept of the film is built around Hashim's journey through time, using flashbacks to tell the story of his evolution as a musician and the pivotal moments that have shaped his life. These flashbacks serve as both a narrative tool and a metaphor for how the past informs the present, emphasizing that the passion, drive, and creativity of youth don’t fade with age. back next https://ansoncheng.com/GXS-Brand-Campaign-2024 Tue, 24 Dec 2024 09:35:27 +0000 ansoncheng.com/work https://ansoncheng.com/GXS-Brand-Campaign-2024 GXS Team: Distilleri SGExecutive Creative Director: Eugene TanCreative Group Head: Derras Chong Senior Art Director: Anson Cheng Art Director: Tan Wen WenStrategy: Jian Yang, Henrietta TeoAccounts: JunRen, Andrea Goh, Katy, AdlinaPhotographer: Terence Lee Production House: Rolla Across a series of events ranging from the everyday to the extraordinary, we capture the degrees of sheer delight of people interacting with GXS bank and enjoying the benefits of better banking, YEAAAAAH!&nbsp; Series of Key Visuals <img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/b5ed8e05c092660e75e7ff658740370b55f42ebf030a4c38da49c94c1424fe19/GXS-Brand-Q4_1200x628_UAC_Borrow-copy.jpg" data-mid="224874404" border="0" src="https://freight.cargo.site/w/1000/i/b5ed8e05c092660e75e7ff658740370b55f42ebf030a4c38da49c94c1424fe19/GXS-Brand-Q4_1200x628_UAC_Borrow-copy.jpg" /><img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/21126e6de8918c6994d3bc85d8b0fb1d664371b1baa4c22282fdbf131769b3a6/GXS-Brand-Q4_1200x628_UAC_Save-copy.jpg" data-mid="224874405" border="0" src="https://freight.cargo.site/w/1000/i/21126e6de8918c6994d3bc85d8b0fb1d664371b1baa4c22282fdbf131769b3a6/GXS-Brand-Q4_1200x628_UAC_Save-copy.jpg" /><img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/cac85ebe2c3a86a844df992940474bb487c21ae2ec3c6373de8a243099479759/GXS-Brand-Q4_1200x628_UAC_Spend-copy.jpg" data-mid="224874406" border="0" src="https://freight.cargo.site/w/1000/i/cac85ebe2c3a86a844df992940474bb487c21ae2ec3c6373de8a243099479759/GXS-Brand-Q4_1200x628_UAC_Spend-copy.jpg" /><img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/9f081096877ffd059f1d8004861809ac69200631d11366eba4cc3f83530361d2/edited-GXS-Brand-Q4_1200x628_UAC_Brand_R2-copy.jpg" data-mid="224874403" border="0" src="https://freight.cargo.site/w/1000/i/9f081096877ffd059f1d8004861809ac69200631d11366eba4cc3f83530361d2/edited-GXS-Brand-Q4_1200x628_UAC_Brand_R2-copy.jpg" /> back next https://ansoncheng.com/McDelivery Tue, 24 Dec 2024 08:40:44 +0000 ansoncheng.com/work https://ansoncheng.com/McDelivery McDonald’s SG Team: Distilleri SG Executive Creative Director: Eugene TanSenior Art Director: Anson ChengCopywriter: Nicole SzeStrategy: Jian YangAccounts: Jamayne LamProduction House: 2117 To boost McDelivery orders, this campaign focuses on understanding and addressing "fan truths" through targeted messaging. A catchy jingle for delivery drivers will create a memorable brand experience, emphasizing that McDelivery truly "hears" its customers. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f7076ce8b03b6c67ec8e1f5a181998e81c60e24c7a13b694777769b137aaf5d3/Artboard-1-copy-100.jpg" data-mid="223760796" border="0" src="https://freight.cargo.site/w/1000/i/f7076ce8b03b6c67ec8e1f5a181998e81c60e24c7a13b694777769b137aaf5d3/Artboard-1-copy-100.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/15645b75ec0942fb9223356d35fb1e098b22defbdac4c185627a58f6558d7ac0/Artboard-1_1-100.jpg" data-mid="223760797" border="0" src="https://freight.cargo.site/w/1000/i/15645b75ec0942fb9223356d35fb1e098b22defbdac4c185627a58f6558d7ac0/Artboard-1_1-100.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f8be3033b2c0c08a22607397d1b7485cf228952446d8063311cfc68853436231/Artboard-1-100.jpg" data-mid="223760798" border="0" src="https://freight.cargo.site/w/1000/i/f8be3033b2c0c08a22607397d1b7485cf228952446d8063311cfc68853436231/Artboard-1-100.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e1fa6928a9467e2fd0ecafa4e4dc7a2c48b175d6de9f5d92ae7d0bf429547e0/FB-Link-Ad-Couple.png" data-mid="223760799" border="0" src="https://freight.cargo.site/w/1000/i/5e1fa6928a9467e2fd0ecafa4e4dc7a2c48b175d6de9f5d92ae7d0bf429547e0/FB-Link-Ad-Couple.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3eb516afcfca7114ce6003b1f56a32f024523615c2f0dd5563688cee1071d02c/FB-Link-Ad-Office.png" data-mid="223760801" border="0" src="https://freight.cargo.site/w/1000/i/3eb516afcfca7114ce6003b1f56a32f024523615c2f0dd5563688cee1071d02c/FB-Link-Ad-Office.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f93bdd0bc622b4d3d71f5820880e65d51ce84214c59d475bfbad652413676e1/FB-Link-Ad-Gamer.png" data-mid="223760800" border="0" src="https://freight.cargo.site/w/1000/i/4f93bdd0bc622b4d3d71f5820880e65d51ce84214c59d475bfbad652413676e1/FB-Link-Ad-Gamer.png" /> back next https://ansoncheng.com/McDonald-s-World-Cup Tue, 24 Dec 2024 10:26:09 +0000 ansoncheng.com/work https://ansoncheng.com/McDonald-s-World-Cup McDonald’s SG Team: Distilleri SGExecutive Creative Director: Eugene TanSenior Art Director: Anson ChengCopywriter: Debby WanStrategy: Jian YangAccounts: Jamayne LamProduction House: 2117 McDonald’s was a sponsor of The World Cup, one of the world’s most watched sporting events. Just as soccer rewards fans with excitement and joy, McDonald’s brings people together for copious amount of happiness. This campaign set out to reinforce the brand’s position of ‘My Happy Place’. With timely food deals and entertaining content, McDonald’s rewards you throughout the World Cup. We leverage the thematic line ‘Wanna go to McDonald’s?’ to create social buzz and relevancy during the season. To bring further hype, we launched limited edition socks for The World Cup, which featured prominently in our ad campaign. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0db0f371f1476eaa74da4d1b247b6723ca9e15d1a466f91750dcb775b5438144/Portrait.jpg" data-mid="223762447" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/0db0f371f1476eaa74da4d1b247b6723ca9e15d1a466f91750dcb775b5438144/Portrait.jpg" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/3aaaae1abbdcabe14feaa341682ad7b22cb64ebc0c543da11b7fdc4fe982248a/WC-SLP-KV-02.jpg" data-mid="223762506" border="0" src="https://freight.cargo.site/w/1000/i/3aaaae1abbdcabe14feaa341682ad7b22cb64ebc0c543da11b7fdc4fe982248a/WC-SLP-KV-02.jpg" /> Socials <img width="895" height="1000" width_o="895" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a0f32b6fce171d512f5fcd1634f8c23b709b9e5358853b950024a0dfb78ff728/Artboard-5.png" data-mid="223763009" border="0" data-scale="41" src="https://freight.cargo.site/w/895/i/a0f32b6fce171d512f5fcd1634f8c23b709b9e5358853b950024a0dfb78ff728/Artboard-5.png" />&nbsp; &nbsp; &nbsp;<img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1c20171b976a20a0489288a5a97c0cf8d696f507c73bdfc649f055f589f3cf51/02-Score3-2_LikkaBigMac.jpg" data-mid="224892329" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/1c20171b976a20a0489288a5a97c0cf8d696f507c73bdfc649f055f589f3cf51/02-Score3-2_LikkaBigMac.jpg" /> back next https://ansoncheng.com/McDonald-s-BB Thu, 16 Jan 2025 11:05:24 +0000 ansoncheng.com/work https://ansoncheng.com/McDonald-s-BB McDonald’s SG Team: Distilleri SG Executive Creative Director: Eugene TanSenior Art Director: Anson ChengCopywriter: Nicole Sze/Debby WanStrategy: Jian YangAccounts: Jamayne Lam, Claudia Leo, Henrietta TeoMcDonald’s value seeking month for fans to drive customer loyalty. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2207b66e651e74a163fc9c616c6dfddb5a77e06a1b389c9d0f30fc8fd93be20f/JJBB2.jpg" data-mid="224891907" border="0" src="https://freight.cargo.site/w/1000/i/2207b66e651e74a163fc9c616c6dfddb5a77e06a1b389c9d0f30fc8fd93be20f/JJBB2.jpg" /> <img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/0ef445ec8a4befb94882c67cd387f2a6741ab25ae677996807c7e0bf4962e466/lovesgbb2.jpg" data-mid="224891908" border="0" src="https://freight.cargo.site/w/1000/i/0ef445ec8a4befb94882c67cd387f2a6741ab25ae677996807c7e0bf4962e466/lovesgbb2.jpg" /> <img width="5000" height="7500" width_o="5000" height_o="7500" data-src="https://freight.cargo.site/t/original/i/6a5dc4363b60d9e7fe95601668c2819c672cc66117c1b9a7a40e8f5bb24a0189/20240215_McDonald-BB-March-KV_Preview.jpg" data-mid="224891905" border="0" src="https://freight.cargo.site/w/1000/i/6a5dc4363b60d9e7fe95601668c2819c672cc66117c1b9a7a40e8f5bb24a0189/20240215_McDonald-BB-March-KV_Preview.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6f545258afc608eeefba1a5546468a8a6ce18d9fce765849df3d7b53ca930684/BBAUG.jpg" data-mid="224891906" border="0" src="https://freight.cargo.site/w/1000/i/6f545258afc608eeefba1a5546468a8a6ce18d9fce765849df3d7b53ca930684/BBAUG.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0db0f371f1476eaa74da4d1b247b6723ca9e15d1a466f91750dcb775b5438144/Portrait.jpg" data-mid="224891913" border="0" data-scale="54" src="https://freight.cargo.site/w/1000/i/0db0f371f1476eaa74da4d1b247b6723ca9e15d1a466f91750dcb775b5438144/Portrait.jpg" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/3cc1e6ec7860271e792792fe6a20084136ea1269538cc95b568e9bc43a5487ad/001-copy.jpg" data-mid="224891909" border="0" src="https://freight.cargo.site/w/1000/i/3cc1e6ec7860271e792792fe6a20084136ea1269538cc95b568e9bc43a5487ad/001-copy.jpg" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ed66179207f5dedcf85e983b99b14dfb8bf06f0d70990b0eba8960a183759abb/002-copy.jpg" data-mid="224891910" border="0" src="https://freight.cargo.site/w/1000/i/ed66179207f5dedcf85e983b99b14dfb8bf06f0d70990b0eba8960a183759abb/002-copy.jpg" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/241b52e0d0c4c999b1809926ef0fa8bb270902fbd436bf650205a9ec7e7c305f/003-copy.jpg" data-mid="224891911" border="0" src="https://freight.cargo.site/w/1000/i/241b52e0d0c4c999b1809926ef0fa8bb270902fbd436bf650205a9ec7e7c305f/003-copy.jpg" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/f7307d492b432fe7b1477614f00d73661e5d56bac4ded6fdcd65d2667a34dc58/004-copy.jpg" data-mid="224891912" border="0" src="https://freight.cargo.site/w/1000/i/f7307d492b432fe7b1477614f00d73661e5d56bac4ded6fdcd65d2667a34dc58/004-copy.jpg" /> Brand Social content&nbsp; &gt;&gt; Jjang! Jjang! Burger With scenes that hints the K-Drama, we did a plot twist where the female lead wakes up to the good deals instead. &gt;&gt; LoveSG with Annette Lee Using the various characters that Annette has portrayed to rally Singapore together for their love for McDonald’s SG during the national day month. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c2efe80d48f078bfcbca3b95890b3a75db2dba7ecc3049cbaa62d983c0257e89/Carousel-2.jpg" data-mid="224892033" border="0" src="https://freight.cargo.site/w/1000/i/c2efe80d48f078bfcbca3b95890b3a75db2dba7ecc3049cbaa62d983c0257e89/Carousel-2.jpg" /><img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/497ee6bceb25455a595b96a9fb674e3e9d18308126d7c56fbdcda462d2484572/Deal-Intro.jpg" data-mid="224892035" border="0" src="https://freight.cargo.site/w/1000/i/497ee6bceb25455a595b96a9fb674e3e9d18308126d7c56fbdcda462d2484572/Deal-Intro.jpg" /><img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4e759f072846bfc07026329069572b7fcae9f185e84b0b31146d12fbfadd508a/Carousel-3.jpg" data-mid="224892034" border="0" src="https://freight.cargo.site/w/1000/i/4e759f072846bfc07026329069572b7fcae9f185e84b0b31146d12fbfadd508a/Carousel-3.jpg" /> back next https://ansoncheng.com/oneFM-91-3 Tue, 24 Dec 2024 09:43:41 +0000 ansoncheng.com/work https://ansoncheng.com/oneFM-91-3 oneFM 91.3 Team: Distilleri SG Executive Creative Director: Eugene TanSenior Art Director: Anson ChengStrategy: Jian YangAccounts: Andrea GohPhotographer: Terence Lee ONE FM 91.3 launched "Music Reimagined," reinventing classics (acoustic, live, covers) to stand out. Expect the unexpected: meditate to "I Love Rock 'n Roll"? Now you can. This concept uses familiar lyrics in surprising new ways. <img width="843" height="596" width_o="843" height_o="596" data-src="https://freight.cargo.site/t/original/i/07a5de7cdd66854454d6a35b138bf63ca16bb2d426b6839a9b14e9faaa8cd5cf/Artboard-37-copy-7.png" data-mid="223761409" border="0" src="https://freight.cargo.site/w/843/i/07a5de7cdd66854454d6a35b138bf63ca16bb2d426b6839a9b14e9faaa8cd5cf/Artboard-37-copy-7.png" /><img width="1754" height="1241" width_o="1754" height_o="1241" data-src="https://freight.cargo.site/t/original/i/dca40df22a77c38682c868ae7060b6f5c2ab8963ad3e564cb50fb6ae775734b4/KV-downtime-15-april-02.png" data-mid="223761410" border="0" src="https://freight.cargo.site/w/1000/i/dca40df22a77c38682c868ae7060b6f5c2ab8963ad3e564cb50fb6ae775734b4/KV-downtime-15-april-02.png" /> <img width="225" height="400" width_o="225" height_o="400" data-src="https://freight.cargo.site/t/original/i/3ca1d5975d871f4693cfc524711d6660e1e4d63b56846e1146dac2a8b1f2dff0/ezgif-1-3873f63480.gif" data-mid="223761417" border="0" src="https://freight.cargo.site/w/225/i/3ca1d5975d871f4693cfc524711d6660e1e4d63b56846e1146dac2a8b1f2dff0/ezgif-1-3873f63480.gif" /> back next https://ansoncheng.com/McDonald-s-Sayang Tue, 24 Dec 2024 06:33:08 +0000 ansoncheng.com/work https://ansoncheng.com/McDonald-s-Sayang McDonald’s SG Team: Distilleri SGExecutive Creative Director: Eugene Tan Creative Group Head: Ferooze TabraniSenior Art Director: Anson ChengCopywriter: Nicole SzeStrategy: Jian YangAccounts: Jamayne Lam Producer: Suriana SupaatProduction House: Vicinity Studio After pandemic restrictions, 2023 marked the first unrestricted Ramadan celebration for many Muslim families. This significance underscored the importance of McDonald's Ramadan campaign. A one-word script tied our whole story together, showing all the tender moments of an interaction with the McDonald’s brand. A Ramadan activation calling diners to Share a Seat with those breaking their fasts brought this spirit of benevolence to life, uniting customers, crew and community in the spirit of Ramadan. ︎︎︎ Watch the 1 min film here ︎︎︎ As an initiative during Buka, we invite families and individuals to share their seats in the restaurants by placing a tent card. <img width="5246" height="3525" width_o="5246" height_o="3525" data-src="https://freight.cargo.site/t/original/i/3e9ed4e8e34ede0cc64827c4a26127ff5c2b5fc78f07ff13dc5e835de1b5164e/1.png" data-mid="223760557" border="0" src="https://freight.cargo.site/w/1000/i/3e9ed4e8e34ede0cc64827c4a26127ff5c2b5fc78f07ff13dc5e835de1b5164e/1.png" /> back next