Fashion Walk
Team: McCann HK
CCO: Spencer Wong
Creative Director: Michael Li
Art Director: Anson Cheng
A.Art Director: Edmund Leung
Accounts: Connie Lo
Photography: Dio Miu
Located in Causeway Bay, one of the most fashionable areas in Hong Kong, shopping complex Fashion Walk wanted to reposition itself as the icon of style in the city. We created the Fashion Intelligence Index. Comprising of 6 style experiments, we took a close up look into the styles of the people that made up the most funky place in the city.
