Singapore Customs

Team: 
Bates SG

Creative director: Ken Tan
Art director: Anson Cheng
Lead developer: Francis Low
Engagement: Jenny Liew

Director: Yee Chang Kang (Shooting Gallery)
Producer Daniel Wong (Shooting Gallery)
Post production Hogarth

To raise awareness on the dangers of being involved in contraband cigarette activities, the campaign warns about the dangers of dealing with just one stick of illegal cigarette. 

Launched in mid-October, the campaign entited ‘One is all it takes’ will run until March across press, radio, online banners, Facebook engagement ad, brochure/activation, TVC, table-top and SMRT buses.