Coca-Cola

Team: McCann HK

CCO: Spencer Wong
Creative Director: Michael Li
Art Director: Anson Cheng
A. Art Director: Edmund Leung
Accounts: Zero Kwok, Ivan Choi, Nancy Fan

To have more football fans to choose Coca-Cola over alcoholic drinks while watching the games, we created 32 team-themed cans and made them into a physical medium that turned every single goal into an interactive gaming experience, giving our fans in Hong Kong instant, spontaneous happiness during each and every match!