McDonald’s SG
Team: Distilleri SG
Executive Creative Director: Eugene Tan
Creative Group Head: Ferooze Tabrani
Senior Art Director: Anson Cheng
Copywriter: Nicole Sze
Strategy: Jian Yang
Accounts: Jamayne Lam
Producer: Suriana Supaat
Production House: Vicinity Studio
After pandemic restrictions, 2023 marked the first unrestricted Ramadan celebration for many Muslim families. This significance underscored the importance of McDonald's Ramadan campaign.
A one-word script tied our whole story together, showing all the tender moments of an interaction with the McDonald’s brand. A Ramadan activation calling diners to Share a Seat with those breaking their fasts brought this spirit of benevolence to life, uniting customers, crew and community in the spirit of Ramadan.
︎︎︎ Watch the 1 min film here ︎︎︎
As an initiative during Buka, we invite families and individuals to
share their seats in the restaurants by placing a tent card.
