University of Notre Dame
Team: Digitas SG
Executive Creative Director: Matt Cullen
Copywriter: John Scott
Art Director: Anson Cheng
Accounts: Vanessa Liu
Notre Dame a private Catholic university, provides students with the theoretical
knowledge and professional skills which will empower them to realise their potential,
through critical thinking.
Featuring an integrated campaign that brings to life the University’s Natural Critical
Thinkers brand positioning, using intelligent messaging and typography to challenge
people to decode our campaign message and reward them with an intellectual payoff.







