McDonald’s SG
Team: Distilleri SG
Executive Creative Director: Eugene Tan
Senior Art Director: Anson Cheng
Copywriter: Nicole Sze/Debby Wan
Strategy: Jian Yang
Accounts: Jamayne Lam, Claudia Leo, Henrietta Teo
McDonald’s value seeking month for fans to drive customer loyalty.
Brand Social content
>> Jjang! Jjang! Burger
With scenes that hints the K-Drama, we did a plot twist where the female lead wakes up to the good deals instead.
>> LoveSG with Annette Lee
Using the various characters that Annette has portrayed to rally Singapore together for their love for McDonald’s SG during the national day month.
