Aids Concern

Team: Havas HK

CCO: CC Tang
Creative Director: Kenneth Tung
A. Creative Director: Rachel Lo
Art Director: Anson Cheng
A. Art Director: Sam Chow
Copywriter: Agnes Ho
Accounts: Kaima Ng, Ellie Liu, Ciri Shek

“Kuk Fa Cha 菊花查“ carries a dual-meaning. It is “Chrysanthemum Tea” in Cantonese, and is also a jargon among the gay to saying “Check out that Bod!” To change the perception by tearing off the negative stigma associated to HIV status check-up, we repackaged the HIV preventation safe sex kit into an everyday beverage pack like “Chrysanthemum Tea”, placing it at highly targeted channels( Gay Bars, LGBT Parade) to ease the resistance to HIV status check-up.