Life Unstoppable — ansoncheng.com/work

AIC

Team: Distilleri SG
Executive Creative Director: Eugene Tan
Senior Art Director: Anson Cheng
Strategy: Jian Yang
Accounts: Jin Ooi, Andrea Goh, Adlina

Production House: A Typical Film
Director: Juffrie

Hashim Suhaimi is a featured musician in the AIC Singapore "Life Unstoppable" campaign, celebrating active aging. As a veteran lead guitarist who learned by ear, Hashim teaches an 81-year-old student, embodying the campaign’s message that it is never too late to learn.

The concept of the film is built around Hashim's journey through time, using flashbacks to
tell the story of his evolution as a musician and the pivotal moments that have shaped his life.

These flashbacks serve as both a narrative tool and a metaphor for how the past informs the present,
emphasizing that the passion, drive, and creativity of youth don’t fade with age.

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