McDonald’s SG

Team: Distilleri SG
Executive Creative Director: Eugene Tan
Senior Art Director: Anson Cheng
Copywriter: Nicole Sze
Strategy: Jian Yang
Accounts: Jamayne Lam

Production House: 2117

To boost McDelivery orders, this campaign focuses on understanding and addressing "fan truths" through targeted messaging. A catchy jingle for delivery drivers will create a memorable brand experience, emphasizing that McDelivery truly "hears" its customers.